The topic of actually selling your books after you’re published came up at Writer’s Group last night and I shared my “vast, unsuccessful” strategies. They are the following:

  1. Be nice… No, really. My Grams used to say (just like yours did) “You catch more flies with honey than vinegar” and while I know my readers aren’t flies (because I’ve never met a fly that could read as far as I could tell though that might explain their attraction to the paper I’m reading in the summer), it’s critical to remember that even those that hate you are human beings fighting their own battles that you know nothing of. Give them the grace you crave as another human being. You are your brand- not your publisher, editor, or writer friend… just you!
  2. Use Social Media. I’m still struggling to get this under control and while it was suggested that I pre-write and time things to post as specific times, I’d rather be a bit more real and sporadic. It’s a painful choice between writing and promotion. If I’m writing, I’m not marketing and if I’m marketing, I’m not… well, you know. Balance… ah, I fight for a sense of balance.
  3. Go where your readers are…. If only I knew where to go! Where are all those YA readers? Sometimes, I just need to go somewhere where people are even if they aren’t my people and be very nice to them! So you’ll find me at conventions that aren’t necessarily geared towards my readers, but I’m there, being real and happy and stepping outside my comfort zone.
  4. Be Professional. Treat everyone with respect and use those manners your Grams whacked into you? Your Grams didn’t chase you around the yard with a broom? Your loss! Mine taught me a lot about being respectful! And Thankful! I’m thankful for every reader, for every person who stops by a booth to talk to me, who takes my handouts happily, who friends me on Facebook and leaves thoughtful comments, and who leaves reviews after they read.
  5. Try new things. Experiment and learn. One friend leaves her bookmarks everywhere. I don’t think they’ve resulted in a single sale, but she’s trying! I’ve given writing workshops, given books away for reviews (which rarely happen), and I keep working on perfecting the craft of writing. I’ve paid for Facebook ads which has generated views (and no sales). I’ve entered local and international writing events (and still no sales). I blog and network and teach… no sales. But I have to keep trying to develop that base of readers who hound me for the next book (it’s in the works!).

So you read all this and just now realized that I have no magic answers (or sales)… yep, that’s right. No matter how well you write, there are no shortcuts that I’ve found that result in sales. But as Grams always said, “Get back in this house and finish your chores before I beat you,” or in other words, “I love you. Keep trying! Don’t give up! Finish what you started!”

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