You occasionally see photos of authors at book signings with empty chairs and stacks of books no one is buying and before you publish, you’re a bit arrogant, and think, “That won’t be me. My book will sell itself.” Not true.

Part of garnering attention for it means sitting in an arts and crafts consignment shop on a cold rainy Saturday and waiting for nonexistent customers or going to a book signing at a bus stop that’s quit running. It means selling books to all your friends and family and inviting them to signings so the room is full. It requires marketing, more marketing, and yet more marketing, having faith that one day a small miracle will happen and your book will stand out.

As I explore the wonderful world of not selling books, I’m learning what didn’t work this time failed for a different reason than what didn’t work last time. It’s like collecting rejection slips and writing synopsis before you find a publisher- you’re paying dues.

Am I done trying things or thinking outside the box? Not at all. What I am doing now is looking for places where people gather and asking if I can share that space. I’ve banded together with other writers so there are lots of ideas. I’ve done some things that work but I’m open to suggestions. What works for you- on a shoe string budget?

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